Why Persensus
Developed for more than a decade within TriHealth is a nationally recognized, integrated health system serving Greater Cincinnati. With more than 130 sites of care, it is known for clinical excellence, innovation, population health, and leadership in value-based care. , Persensus brings together deep consumer expertise and real-world clinical and health-system experience.
Persensus helps health systems understand why people make the healthcare decisions they do — and what can motivate them to act. We turn that consumer insight into strategy and Clinical Activation that can improve outcomes and health-system performance.
Why Persensus
Healthcare knows a lot about who a person is. Persensus goes deeper to understand why they make the decisions they do.
Psychographic insight goes beyond demographics like race, income, and education to uncover what motivates the individual — giving health systems a deeper understanding of people that demographics and behavioral data alone can't provide.
WHO
Demographics
Age, gender, location, income
External Characteristics
The traditional starting point
Healthcare strategy has traditionally started with who people are — their age, location, income, and other demographic characteristics.
WHY
Psychographics
Motivations, beliefs, attitudes, barriers
Individual Motivations
A shift toward what drives action
Persensus adds a deeper understanding of motivations, beliefs, attitudes, and barriers — helping organizations build a culture around why people choose and what moves them to act.
Activation
Action
More relevant strategies. More meaningful engagement. Greater activation.
Motivated Action
From Insight to Action
The value of consumer understanding is what happens next. Through PRISM™, Persensus connects insight to strategy and Clinical Activation — turning a deeper understanding of people into action that can improve outcomes and health-system performance.
Success is measurable: screenings scheduled, medications refilled, appointments kept, care plans followed — and healthier actions taken.
The month after the hospital is a next step a person has to take.
The month after discharge. Congestive heart failure readmissions were higher than the local competition. A 30-day communication protocol reduced readmission rates by 41% versus baseline.
Read the studyClosing a known gap starts with a person who decides to come in.
Mammograms. A health system needed a scalable way to close breast cancer screening gaps before they were overdue. 52% of patients scheduled within two weeks of the last message, generating $2.2 million in direct revenue.
Read the studyConsumer insight makes the next refill and the next visit make sense to the person.
Medication adherence. Patients were not scheduling care, refilling prescriptions, or completing screenings. The program activated 50% of off-track medication adherence patients and returned $4.9 million in operational savings in the pilot.
Read the studyAccess holds when the appointment is easy to confirm, change, or keep.
No-shows and cancellations. An omnichannel program let a patient confirm, cancel, or reschedule. 40% of cancelled visits shifted to immediately rescheduled, and $2.3 million a year came back in kept visits.
Read the study
Persensus converts marketplace and consumer insight into winning strategy and improved health outcomes at scale.