This comprehensive, not-for-profit health system based in the mid-west, operates multiple hospitals and provides a wide range of health services to the community.
Challenge
Health Systems are fined if discharged patient readmit within 30 days.
Congestive Heart Failure Readmission Rates 19% higher than their local competition.
Solution
Developed 30-day digital psychographically-enabled communication protocol; Psychographically segmented each patient at discharge; Initiated fully-automated 30-day digital communication protocol delivering psychographically-targeted messaging; Care Managers followed up only when patient goes "red" on tracking dashboard
Results
51,173
Patients engaged
-41 %
Readmission cut to 11.9%
617
Patients avoid readmission
$ 6.8 M
2.6 million/yr cost savings