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Consumer + Clinical Expertise
Decades of consumer expertise combine with TriHealth’s clinical and health-system experience to bring a different perspective to healthcare.
Bringing Consumer Science to Healthcare.
Developed within TriHealth is a nationally recognized, integrated health system serving Greater Cincinnati. With more than 130 sites of care, it is known for clinical excellence, innovation, population health, and leadership in value-based care. and co-founded by former P&G executives, Persensus is a healthcare strategy and clinical activation company that brings consumer science to healthcare — helping organizations better understand consumers and build strategies around what drives their decisions.
Understanding the Why
Understanding the WHY behind healthcare decisions.
Healthcare consumerism is more than knowing WHO people are. It requires understanding WHY people act — what they value, what they believe, what stops them, and what motivates them to take action.
Persensus uses a healthcare-specific psychographic segmentation algorithm to uncover those motivations and turn deeper consumer understanding into healthcare strategy and clinical activation.
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Healthcare Psychographics
A healthcare-specific approach, co-created and quantitatively validated with TriHealth, that uncovers the WHY behind the WHO.
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Consumer Understanding in Action
Deeper consumer understanding that guides action to drive market share, loyalty, and clinical outcomes.
How We Work
PRISM™ turns understanding into action.
PRISM™ brings the outside in, applying deeper consumer and marketplace insight to healthcare.
Psychographically enabled insight connects Research, Insight, Strategy, and Marketplace Execution — from deeper understanding to Clinical Activation.
Explore CapabilitiesWhy It Matters
Healthcare consumers have more choice — and higher expectations.
Where, when, and how people receive care is changing. For health systems, understanding why people choose and what motivates them to act is becoming essential to growth, loyalty, and better outcomes.
50% By 2030, traditional healthcare systems are projected to represent just 50% of the market.
91.1% Using a proprietary algorithm, Persensus can psychographically segment any North American adult in 90 seconds with 91.1% confidence, enabling both strategy development and hyper-personalized clinical communication and activation.
Proof
Personalization performs.
See how Persensus is putting patient insight to work — closing care gaps, improving adherence, reducing readmissions and expanding access.
The team
Better care is better business.
Persensus brings together experienced healthcare leaders and senior business executives who understand that improving the patient experience and improving health system performance aren't competing priorities.
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Judd Weis
Board Chairman and CEO
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Tim Duever
Director and Chief Operating Officer
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Terri Hanlon-Bremer
President & CEO, TriHealth, and Persensus Director
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Will Groneman
Advisor to the CEO, TriHealth, and Persensus Director
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Donna Peters
Senior Vice President & CIO, TriHealth, and Persensus Director
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Steve Mombach
Senior Vice President, Ambulatory Services/Network Development, TriHealth, and Persensus Board Advisor