From care gap closure to enterprise and brand strategy, our capabilities begin with a deep understanding of the marketplace and consumer and end with quantifiable improvement in clinical outcomes, satisfaction, and marketplace differentiation.
Our solutions span three primary categories: Clinical Activation, Patient Access, and Strategy
Activating patients at unprecedented rates, resulting in improved outcomes and increased satisfaction.
Activating patients to follow postdischarge protocols, improving health and dramatically lowering 30-day readmission rates.
Personalized and digitized self scheduling, rescheduling, and cancellation, resulting in improved Patient/Provider satisfaction, fewer cancellations, fewer no-shows, and improved access.
Faciliting enterprise or service line strategy and action plan creation
Brand strategy and differentiated positioning for entire system or individual service lines
Care Gap Closure, Readmission Rate Reduction, Enterprise Strategy, and Enterprise Brand Strategy/Positioning are all areas where we’ve recently delivered quantitative gains.
Activated 50% of "off-track" medication adherence patients, creating $4.9 million in operational savings.
Activated 52% of patients who scheduled mammograms within two weeks of the last message, generating $2.2 million in direct revenue.
Reduced readmission rates by 41% vs baseline, generating 7x ROI.
Good solutions come from understanding “Who” you are serving. Great solutions and activation come from understanding BOTH “Who” and “Why.”
Understanding “Why” is hard and core to what makes Persensus uniquely successful.
This proprietary methodology has been used successfully to drive activation and improved health outcomes at lower costs across multiple use-cases.
Focusing on the consumer and patient so that all decisions are based upon understanding and delighting her/him in both “choosing” (consumer) and ”using” (patient)
RESEARCHUncovering rich, patient insights through in-context research. Qualitative and quantitative methods are utilized to gather new data and/or supplement existing data.
INSIGHTSThe “big idea” gleaned from “big data.” Identifying the pain points and emotional dilemmas inherent in the current patient experience.
STRATEGYThe enduring choices that will guide the enterprise towards a solution to the stated problem.
MARKETPLACE EXECUTIONThe enduring choices that will guide the enterprise towards a solution to the stated problem.
The patient-facing application of the strategy. We leverage our brand-building experience, design expertise and proprietary segment-specific activation platform