This mid-western health system with over 24,000 employees offers a wide range of services, including 15 hospitals, two colleges of nursing, home health and hospice care, and a network of primary and specialty care providers. Guided by its mission to serve with the greatest care and love, this client focuses on innovative treatments and compassionate care to help individuals achieve optimal health.
Challenge
Care gaps cost health systems millions each year due to delayed preventive care and can lead to poor long-term health outcomes for patients.
Our client needed a scalable intervention to help close breast cancer screening care gaps.
Solution
Implemented a digital program that proactively communicates with all patients – to bring in patients for mammograms before they were overdue.
Results
28,000
Unique patients contacted over the duration of the program
35 %
Click-through rate, 70% higher than industry average
52 %
Of patients scheduled mammograms within 2 weeks of last nudge*
2 FTE
Repurposed by eliminating manual phone calls
$ 2.2 M
Direct revenue from scheduled mammograms, assuming $150 reimbursement